Fashion Industry

Pakistani fashion industry has grown by leaps and bounds in last twelve to fifteen years. Many famous fashion designers are working in this field and contributing their work to the progress of the industry. With opening of the new institutes and fashion schools our industry has found new horizon with new talent pouring in. As Pakistani fashion industry has many talented and creative fashion designers. Every fashion designer has new and creative ideas which make them distinguish from each other.Famous Pakistani fashion designers names are Ammar Belal, Nomi ansari, karma, Lajwanti, khaddar, Asifa and Nabeel, Sobia Nazeer, HSY, Maria B, Bee jees and more. And I selected two designers for my case study, Ammar Bellal and Tazeen Hasan. Ammar Bellal is basically my inspiration in this case study; he is doing a lot of work on men's wear. Like other Pakistani fashion designers he didn’t opt for bridle wear designing. And my 2nd selected designer Tazeen Hassan says† I design my cu ts with people from real society in mind and not just models†.Her designs are very simple. She sells Pakistani women wear embroidered dresses,bridle dresses, kameez shalwar and lehnga chooli. Although Tazeen hasan is also working good and creating style and designs according to the Pakistani culture but I like Ammar Bellal most. Ammar Bellal's success story is as follow. Ammar Bellal Ammar Belal started his career in 2003 with his street wear brand A B C D, which offered Basic casual wear with a quirky sense of design. [pic] Pakistani fashion designer Ammar Belal is son of khwaja Belal, a textile industry owner.Ammar is a famous Pakistani fashion designer. With in few years he established himself. This Pakistani fashion designer launched his high-end men's wear store. Ammar is doing good work in the field of men's wear. Collections by Ammar Belal Ammar has created many collections. Especially he is doing good work on men's wear. In Pakistan he is the designer who is working on men's wear instead of bridle wear. ABCD casual wear Ammar's previously launched his ABCD casual wear line. This line catch the attention of the many, as many likes it very much.His collection helped him to gather good clientele. [pic] [pic] [pic] [pic] There is only a slight design factor incorporated in each garment that Ammar's label ABCD produces. Men's wear Ammar's men wear includes †¢ Shoes †¢ Sunglasses †¢ Shirts †¢ Ties and others accessories [pic] [pic] [pic] [pic] Ammar felt that the local market seeks designs and quality with foreign fashion taste.After realizing these needs and wants of the local market he decided to launch a men's wear store, with high quality and low price. Recent collection of 2010 Recently he launched his â€Å"king of Pop† collection, as the title suggests, inspired by Michael Jackson. More specifically, the â€Å"Thriller† era and subsequent punk rock look complete with zipping and studding detail for both men and women. [pic] [pic] [pic] [pic] His collection is symbolized through military style embroideries and various silhouettes.His collection ranges from casual and street wear to cocktail dresses and gowns Running Projects Ammar belal is also doing work on many projects including Ammar Belal men's wear, ABCD, AS jeans, Sarah's and ABCD Ethnic. Further he is also planning to make and international corporate empire. Awards His progressive approach t showcasing fashion through music videos and films has earned him various awards that include †¢ Best Emerging Designer (lux 2005) †¢ Best men's wear Designer (Indus 2006) †¢ Best Pret Designer (Sunday 2008) †¢ Best English song (MTV/indus 2006)Apart from fashion designing Ammar has also performed in a film and released a music video. Ammar's opinion about future of fashion industry At PFDE sunsilk fashion week 2010 in Lahore Ammar Belal said, â€Å"I am very excited to be a part of the fashion week in Lahore showcased my wor k with some of the finest designers in our country. I also believe that this is just the beginning of Pakistan's exposure to the international fashion scene. It was the learning experience for us and we as an industry have a long way to go after this initial step†.Ammar is very hopeful about the good future of the Pakistan industry as designers are showing their good talent and creative work. Conclusion I am very hopeful about the best future of Pakistan industry as new and talented designers are coming in this field, and industry has found new horizon on the sky of the fashion. Business of Pakistan fashion industry is going very good, as it ran well in the bad economic condition of international fashion industry.References www. Fashioncentral. com www. bargello. com www. meraforum. com www. scribd. com Fashion Industry Essay question: Does the fashion industry exist mainly to persuade people to spend money on things they do not need? In my opinion,the fashion industry do not not exist mainly to persuade people to spend money on things they do not need. Everybody is free to decide if they want to spend money on fashion or not. First of all, we have to understand: what is fashion industry? With its beginnings in the late 17th century, the fashion industry is a globalized sector that works to meet the demand for apparel and dictates the trends for what should be worn. This industry consists of five distinct and separate levels.These levels are haute couture, luxury wear, affordable luxury wear, mainstream clothing, and discount clothing. The production part of the industry, that which takes the concept for a piece of apparel all the way to the hands of those who purchase it, is made up of four basic sectors. These sectors include producers of the goods necessary to make the apparel, those who create t he pieces, those who advertise and market the goods, and those who sell the goods. According to the concept of fashion industry, we realize that the fashion industry based on man’s demand to exist.The demand is higher so the fashion industry is higher too. The market is government by the law of supply and demand. That is why we can not agree with the essay question. In the society, there are many living standards. People who live in or below poverty line they use mainstream clothing, and discount clothing. People who have high living standard they can spend money on haute couture, luxury wear, affordable luxury wear whatever they think its suitable with their pocket. Some people look at fashion as another form of artistic expression, and as a way to allow people to express their individuality.Without the fashion industry, we wouldn't have a field of business where first a person can create unique forms of apparel, and then be able to sell them to those who want to do more wit h their clothes than just to protect from weather or prevent public indecency. And the fashion industry is like any other businesses. A business needs sales to stay afloat, so they will do whatever they can to convince a person to buy more, whether that’s through advertisement, or sales promotion. That does not automatically make a business evil. Corruption and greed are what make a business evil.If simply wanting sales made a business evil, why are not businesses in the food industry under hot water? Restaurants try to get people to eat food they really do not need; most people have food at home already. Businesses are businesses. They need to make their profits and earn a living. But that does not mean the sole existence of a business is to just make money. Same goes for businesses in the fashion industry. Not all of it is about spending excess amounts of money on luxury items. Without the fashion industry, we would not have apparel for separate events, like work or a party .We would not have special apparel that make us feel confident and boost our attractiveness. And we would not have a fun way of expressing who we are as individuals, without using words. Furthermore, fashion can help you fit in with everyone. No one wants to follow a person who has a bad sense of fashion. i know that this sounds mean and shallow, but it's true. This is the Real world! Also,when you go to school or work, the right uniform or clothes can make everyone recognise that you belong with them, this helps you fit in easily as well.Finally,Spending money on fashion it totally depends on the person. â€Å"FASHION† is there, to somewhat inspire people to feel and look good. However, we should also control ourselves on what our eyes sees, if you do not have the budget. In conclusion, the fasion industry exists because people need it. Not because it exists to persuade people to buy things that they do not really need. Again this may not be the way we want the world to be, but it is true for the real world. Ps:i would like to get some advices . My essay has many mistakes